Izotope and Native Instruments join hands in developing tomorrow’s music production technology

Last Updated on March 12, 2021 by IDS Team

Yes, they will remain separate entities as well, developing the products that we all know and love. But when these guys come together on the drawing board, we expect big things to happen.

In a blog post from yesterday, Native Instruments have officially announced the joint venture. The music production tool companies are backed in this by investment firms Francisco Partners and EMH Partners. Native Instruments has been in the hands of Francisco Partners and EMH Partners since January, but the addition of iZotope to the investors’ roster gives it new-found strength.

The details on what products these two giants will be developing are not that clear, and also the branding that they will use is not specified right now. This collaboration will also be about having a streamlined development workflow, because each of the two creative teams have their own way of doing things to get to great products.

“As more and more people get into music making and audio production, they’re looking for better and easier ways to realize their ideas or to get started on their journey. To take an idea out of their head and put it into the world, or to put the finishing touches on their project. Together, iZotope and Native Instruments will be able to break down barriers and make it easier for producers, engineers, and musicians to realise their creative vision.” – quote from the blog post, signed by both companies’ CEOs.

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